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Do you have Effective Advertising?
If you can spare some cash, a tight economy is actually a great time to do some advertising to expand your brand’s reach. Your competitors may be pulling back on advertising, which makes this a good...
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Marketing isn't just an Advertising Campaign
I think a lot of companies get all bound up in the need to advertise, advertise, advertise, which is great, but successful companies understand that marketing is so much more than advertising....
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Is Free Actually Valuable?
One way to entice customers to try your product or service is by giving away a sample for free. This tactic is quite prevalent online with free e-books, free webinars, free slideshows, etc. But is...
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Don't forget the Relationship in CRM
Does your company have CRM (Customer Relationship Management)? CRM used to be about a business process of managing a relationship with a customer, but now it often just applies to a piece of software...
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Is Your Marketing Evil?
Seth Godin’s post yesterday, Is marketing evil? refreshed a subject that’s come up in my mind from time to time. Seth’s post was about avoiding marketing things that are harmful to people. He also...
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Statistics are Vital to Marketing
Last week I posted about attaching dollars to statistics in order to make sense of them (and to relate them to how your business is doing). During a discussion about the article, someone mentioned...
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Choosing a Branding Strategy is Fundamental
Choosing a branding strategy is fundamental to properly marketing a product. How you decide to brand your product or service will affect everything from advertising to pricing. You may already have a...
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Advantages & Disadvantages of Different Branding Strategies
On Monday, we talked a bit about various branding strategies and why you should consider picking one to help your business and marketing strategies. With each branding strategy comes both advantages...
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9 Ways to Lose Business Using Twitter
Companies and inviduals alike have been flocking to Twitter. Many companies are using Twitter to enage their customers in meaningful conversations, helping with support issues and questions, and...
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Who Are You, Exactly?
So many of us are so busy running our businesses that we forget exactly who we are – what our company stands for and what we provide to our customers. This can lead to some huge business problems,...
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Book Review: Marketing Management – The Big Picture by Christie L. Nordhielm
Most marketing textbooks are hundreds of pages long and are filled with term definitions that hardly anyone remembers. When it comes to implementing a marketing strategy, it’s difficult to remember...
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What We Hope For
As businesses, our goal is to provide something of value to our customers in return for payment (usually in cash). We’re very thankful and appreciative of our customers for purchasing from us –...
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Understanding the Value of Your Customers
Most business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over...
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Creating a Continuously Improving Content Strategy
Writing journal (Photo credit: avrdreamer)One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement. Content...
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Content is Core to Digital Strategy
Photos of books made by PediaPress with Wikipedia content. (Photo credit: Wikipedia)Content is vital in the execution of any digital strategy — it’s how potential customers learn about what you do and...
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Tell Your Company Story through Your Blog: Here’s How
57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies...
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3 Brand Publishers You Should Copy
Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? And, do you actively use social media to...
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